Our New Communications Platform
As many of you know, by late 2026 or early 2027, the Matas will be heading to Bethlehem to join ........................
As we step out into a new adventure, we are also going to be changing how we communicate with you while we are overseas.
You will be receiving our updates via our new Blog Page - The Matas in Bethlehem.
What is a Blog Page?
So, what is a blog page?
A Blog Page is actually just a website, but it is a specific kind of website designed to tell an ongoing story through a series of short Posts.
The Narrative
This series of short, ongoing Posts is designed to provide an unfolding narrative of our Ministry.
Traditional newsletters give supporters snapshots of a moment in time, but our Blog Page will allow us the opportunity to present the past, present, and future of our work all in one place.
Each Post will be building on the last, weaving a richer and more meaningful picture of what God is doing.
This type of layout is especially helpful for new people exploring our work!
No Information Dumps
A Blog Page also helps Missionaries overcome the tendency to do “information dumps" on our readers.
Blog Posts are designed to be short, one to two minute reads for supporters.
Short and concise is the rule.
We live in a TikTok world where your time is precious and we want to respect that in how we communicate with you.
No more three or four page newsletters!
Expanding Our Reach
Blog Page Apps come with integrated tools that allow any Posts made to be seen by a broader audience.
For example, if we share a Post about a "Feeding the Homeless in Columbia" program we are sponsoring, and a random stranger does a Google Search on "Homeless Food Programs in Columbia", our post will come up in that person's search results.
Blog Page Apps are also designed to help us share our Posts cross other Apps quickly and easily.
Reposting our latest Blog Post to Facebook, Twitter, LinkedIn, Instagram... can be done with just a tap on a button.
More Efficient Use of Time
Something that you, the reader, will never see, is the convenience of using a Blog Page for communications over traditional email services like Mailchimp.
The "behind the scenes" communications support and formatting tools that come with a Blog Page allow us to post quickly and frequently without adding any extra workload or cost.
THAT is a Godsend!
More Jesus for More People
We hope in the coming months, our new Blog Page will allow more concise and meaningful communications with you.
The better our communications, the stronger our outreach will be, with the end result being "More Jesus for More People"!
And that's a good thing!
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